Social media Scheduling:

What it is and why you should be doing it.

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what is social media scheduling?

The basic premise of social media scheduling is pretty simple: schedule your posts before they go out on your social networks. But there's a lot more that goes into it than simply uploading a picture and pressing "schedule".

While the idea of social media scheduling is initially enticing for many busy business owners, influencers, and other content creators who have to deliver to audiences on a regular basis, the thought of scheduling out content a month in advance can easily become overwhelming.

Whether you are a social media pro or just getting started, we believe that social media scheduling is a way to streamline your processes and create better, more engaging content. Most importantly, it gives you your time back.

In this article we will discuss the benefits of social media scheduling, why you should be doing it, the tools you can use, and how often you should be posting.

The top 5 reasons to schedule your social media content

1. Consistency

While each social media platform is unique, every single one has something in common: creators perform better when they post with consistency. This is because your users want to know what to expect from you. Should they expect a post from you every Monday morning? Every day? Every Tuesday? Choose a frequency that works for you and stick to this when setting your social media schedule—you’ll be surprised how much better you start performing right away.

2. Strategy

While it’s easy to look at an Instagram feed and think that a user is posting at-random, the truth is that the best-performing accounts have a tried-and-true strategy that adapts to their audience behind their content. For example, if you know video performs well with your users you can establish that your strategy will include 2 videos, 2 photos, and 10 stories per week. This is something that is far easier to stick to if you schedule it out ahead of time.

Beyond content, engagement is essential on social media to meet algorithm expectations, show your audience you care, and grow your current following. Less time posting means more time to focus on engagement with your actual customers!

3. Better Content

At Milkshake Media, we believe content is everything. In a media-driven world, it is paramount that you have content that stands out and that tells your brand’s story in a compelling way. When you’re posting content at the last second because you haven’t posted anything in the week, chances are that the last thing you are worrying about is the quality of that content. Scheduling allows you to have the utmost quality-control of what you post.

Scheduling isn’t just about media. You can fine-tune your captions, hashtags, location-settings, tagging settings, and targeting in some cases.

4. Better Insights  

When you stick to a consistent schedule, your insights will be more accurate. If you post at the same time on Tuesday every single week it’s easy to gauge what kind of content performs better and why. You can also easily adjust your posting times to meet high-traffic times on individual channels.

5. Time

They say you can get everything back but time. A lot goes into a great post and if you are trying to find a great picture or video, write a caption, find hashtags, and determine other targeting parameters several times per week, you’re probably wasting several hours that you could better be spending scaling your business.

Our clients who schedule out their social media content a month in advance save an average of 7.23 hours per week. Imagine what you could do with that extra time!

Should I use a social media scheduling tool? 

Unfortunately, most social media platforms don’t have the most ideal scheduling tools built into their user controls. This is even more problematic if you are posting to 3+ channels. However, your need for a social scheduling tool really depends on your company, how often you post, and most importantly, what channels you post on.

Here are some of our recommendations for social media scheduling tools at every budget and why they work:

Facebook Creator Studio: Depending on your needs, you may not even need to invest in a scheduling tool. For businesses that only post on Facebook and Instagram, Facebook’s built-in “creator studio” is more than adequate for scheduling out posts on both platforms if you are managing a shared Facebook and Instagram page. You can also manage all of your messages and see insights in the creator studio.

Loomly: If you’re looking to post the same content to a lot of platforms in one easy-go, Loomly is a great choice. Loomly works with Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google Business, Youtube, Snapchat, and TikTok.

Hootsuite: Hootsuite also allows you to connect to multiple platforms from a single dashboard and has many team management functions if you have more than one person working on your account. They also have channel specific features, such as shortened URLs for Facebook and LinkedIn.

Sendible: While Sendible is primarily built as an agency-solution for social media scheduling, it works just as well if you are a business with multiple locations. Sendible allows you to easily segment your accounts in a single dashboard and schedule out posts on one or multiple profiles.

SproutSocial: SproutSocial offers small business, agency, and enterprise solutions. From social media content scheduling to conversation management—SproutSocial has got you covered. We also love the clean interface of this platform. However, SproutSocial may cost you more than other solutions per month.  

Tailwind: Does your business shine on Pinterest? Tailwind is the scheduling tool that you need. While many other tools have features that allow you to post to Pinterest, Tailwind is built for easy Pinterest growth. Easily pin multiple pictures or posts at a time. We also love Tailwind’s unique communities that allow you to distribute your pins to qualified audiences.

We only recommend tools that we have used and that we know work; so you can feel confident choosing any of the above recommendations.

How often should I post?

There is no rule to how often or little you should post. However, as mentioned before, consistency is key. The type of content post, the industry you are in, and the channel you are posting on all matter as well.

Find a schedule that works for you, but until you do, follow these general rules of thumb for how often businesses should post on the following channels:

·     Facebook: 5 posts and 15 stories per week.

·     Instagram: 5 posts and 15 stories per week

·     Twitter: 3-5 tweets per day

·     LinkedIn: 1 post per business day/20 posts per month

·     Pinterest: 11 pins a day

What channels can I schedule on?

New tools allow users to schedule on almost any social media platform in advance. However, you should always run a test on the tool that you choose to make sure that your content funnels correctly to the platform of your choice.

Some platforms may only allow you to post on certain channels or may be more ideal for the type of content you are posting, so do your research before choosing one or more tools.

Scheduling tools exist for the following platforms:

·     Instagram

·     Facebook

·     Twitter

·     Pinterest

·     Google Business

·     LinkedIn

·     YouTube

·     TikTok

·     Snapchat

How we help: Social Media Scheduling Made Easy

Social media scheduling is still time consuming and still requires you to source, create, and write quality content. That’s where we come in.

Social media scheduling is the third step in Milkshake Media’s specialized process to streamlining social media for business owners, influencers, and other busy lifestyle professionals. When you choose social media scheduling with us, you don’t have to pay for any extra software or scheduling tools—we’ll even come to you to create content, so they only thing you have to focus on is growing your business.

Contact us for a free consultation

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Our process👇

Book


Schedule a free consultation with one of our creative directors to determine the best time, location, and other necessary arrangements for your photoshoot.

We will pair you with a photographer, videographer, or graphic designer depending on your needs!

Create


We meet you at the selected location for either a half or full day (depending on your package) to shoot your content. We then edit and perfect your shots.

The best part? All of the content that we capture is yours to keep. You only pay us for our time, NOT your images.

Our services are much more affordable than working with traditional photographers.

Facebook , Instagram and TikTok Posts

Schedule


Once you approve our edits, we schedule your content out for an entire month or more.

Sit back and relax while our copywriters and social media experts collaborate to write captivating captions, find hashtags that will get your business found, and schedule out your content.